Marketing doesn’t have to cost a fortune to be effective. In fact, some of the most powerful strategies don’t require money at all—just time, creativity, and a bit of hustle. Whether you’re a startup, small business, freelancer, or nonprofit, there are plenty of ways to build visibility without breaking the bank. According to a 2023 […]
The future of web design is here, and it’s powered by artificial intelligence (AI). By 2025, AI will not only transform how websites are designed but also how they interact with users, offering unparalleled efficiency, and engagement. Let’s explore how AI is reshaping the digital landscape and the top trends you need to know to […]
Businesses looking for new opportunities are turning to LinkedIn to promote their own personal brand and showcase their business products and services. LinkedIn is the direct connection between you and your business. It is the lead generation tool for your business. Getting noticed on LinkedIn is important. Once you have established your marketing goals you […]
What is a “Call to action” button? A “call to action” is a button to get an immediate response from your customer to encourage a sale. This is a quick win for your website. It is normally a phone number or an enquiry / booking link. It is always a bright colour or at least […]
The Holiday Sales season is now here and social media can have an important influence on your customer’s purchase decision or gift ideas. 74% of shoppers make buying decisions based on social media. Setting the right strategy on social media is essential to increase brand awareness, increase engagement and turn online audiences into customers. […]
eCommerce growth has significantly increased during the pandemic. Overall customer spending habits have also shifted towards online shopping during this period. The preference for eCommerce sites will only continue to grow over traditional shopping because audiences can be reached much further afield. It is also much more convenient to shop from the comfort of […]
auDA (.au Domain Administration) announced the launch of .au direct names starting on 24 March 2022 on a priority allocation basis until 20th September 2022, when it will be available to the public. This means businesses, individuals or organisations with a verified connection to Australia will be allowed to register .au direct domain without […]
Designing your customers’ shopping experience is an undervalued activity. Most people rely on what their eCommerce solution gives them without focusing on the little touches that make a difference. Don’t fall into the trap of thinking that the product will sell itself. Unless you are selling a well known brand you need to take the […]
Don’t invest in increasing your website traffic without ensuring your site can convert traffic to leads. Firstly, you need to focus on the design of your website. Does your site tick all of the design must haves below? Call to action buttons. What do you want the visitor to do? Fill in a form? Call […]
Finally, we made it to the end of 2020! We know it was a tough year, especially for small businesses. But the New Year has started and now it’s the perfect time to start fresh and look forward to new opportunities. It’s important to assess what went right during the last 12 months and what […]
You might have noticed that since the beginning of the year, HTTP websites now have a warning flag as not secure or even being blocked by Google Chrome. This is in response to recent security breaches, email hackings and ransomware attacks, Google is working to make users feel more secure on the internet. And also […]
The holidays are arriving quickly and we are halfway through the biggest shopping season of the year.This is the perfect opportunity to capture the attention of potential customers by enhancing your online presence and driving online traffic to your website. We are getting into December but you still have time to take advantage of this […]
As holiday season draws near and now it is time to think if the website needs an update to deliver a seamless customer experience and attract customers. This time of the year most of the website business increase traffic and it is the perfect opportunity to capture the attention of potential customers, improve online […]
Our team is often asked this question and also if both are needed when building a website. In this article, we are going to explain the difference between the two. And yes, both are needed when building a website and are equally important but, they are different things. One of the first things you’ll need […]
Some business owners will think about how to increase traffic after the website is built. Don’t fall into this trap. Website design plays a crucial role not only on how the website ranks on search engines but on customer’s satisfaction. A well designed website will impact potential customers, build trust and expectation of quality when […]
You may think that building a website isn’t rock science, but if you want something done properly you hire an experienced and skilled professional to help. A well designed and responsive website shows your business is professional. Besides, there are a few things to consider when building a website from having friendly SEO to an […]
Holiday shopping season is just around the corner and people have started to search online for the perfect gift. November and December are responsible for 30% of an entire year’s sales. As web search and online shopping peaks have already started, the website needs to be all set to make the most out of this holiday […]
The holiday season is one of the most important times of the year for business services and retailers. Business owners may experience a peak in the services by emergency tradesmen or impulsive-driven purchases for retailers. This is the best time to take advantage of Google Ads for fast results and to ensure the business shows […]
The holiday season is upon us and it is time to kick off your holiday marketing campaigns. Get the website ready to deliver a seamless experience and stand out from the competitors. November is becoming one of the most important months for online shopping globally due to introduction of four holidays that influence the Australian […]
Whether you just launched a new website or updated an old one, you want the business to be found on the first page of Google search or other major search engines. SEO plays an important role to increase the business’ online presence. It is natural that questions come to mind such as, what is SEO […]
When starting a new business, the first to think about is the name of the business, where and how it will operate. And one of the last things to be considered is create a logo which is necessary for visually promoting the business on a website or an ad. Resist the urge to DIY logo […]
Website traffic is an important indicator of business growth. Generating more leads will help to gather audience insight, improve SEO and search engine credibility. As a result, this will increase conversions and attract more customers. There are two effective ways to increase website traffic. One is free which involves search engine optimization, setting up Google […]
Technology has changed over the years and updating a website regularly has many benefits – especially over the long term. First, this is a great way to update customers about business news. Secondly, it improves SEO; websites that are frequently updated with relevant and current content have a higher value on search engines ranking. Whether […]
Over the years, an increasing amount of people look online to find local products and services through search engines like Google, Bing and Yahoo. Customers searching for a nearby business take more notice of listed businesses within search engines that use their geographic location as a ranking factor. Local SEO vs SEO Local SEO […]
If you have a website or an online business the following terms may ring a bell: SEO and Google Ads. They are the top 2 methods to get found when people perform searches in online. Right now, potential customers are searching online for what your business offers. Will your website be found? Why Google […]
The New Year is a great time to review strategies and focus on changes to benefit your business. One of the most impactful changes to improve your online presence is to improve your website design. Your website is the most valuable marketing property. It is the first impression potential clients make about your business. […]
More and more people are using their phones or tablets to browse the Internet these days and people are generally impatient when it comes to looking for what they want. Studies show that 30% of people will abandon a purchase if a shopping cart is not optimised for mobile devices and in 2017, 36.3% of the web […]
Father’s Day approaching and your online strategy should be already set, but if you haven’t already started you still have time. Running an ad campaign for a short term promotion during holidays, promotion or new product release, it is a great way to get an extra boost of leads into your sales. And let’s remember that […]
Some clients call up asking to have a landing page, as they have heard how important these are to generate business online. But first of all, what is landing page? It is a web page that visitors and potential customers can land on because of an ad, internet search or email marketing campaign which […]
Website traffic is a fantastic way to drive business growth. By gathering insights about your audience and improving search engine credibility, you can generate more leads and attract more customers. It is not easy to stand out above the competition, so here are some basic tips that can help you increase web traffic and […]
An important factor in the success of any small business is making sure potential customers can find key information online in a quick and convenient way. Many people are not willing to enter a website when searching for a business, so registering with Google My Business can be a good way for you to […]
Using Google AdWords is an excellent way to attract the right audience willing to buy on the internet. Users are much more likely to be influenced by targeted digital ads, however it can be difficult to set up and maintain an effective campaign without following the best practises and making strategic updates. It may […]
Nowadays, with the advance of the internet, it is crucial for almost every business to have a website that stands out from the competition and is easily found in an online search. Websites are a great opportunity to make a good first impression and lead to the conversion of a potential customer. However, a […]
In 2018, performance is going to be king in the web design world – especially for mobile design. With new trends and continuous advancements in technology, now is the time to review strategic plans for the year ahead, analyse what it is not working, and make adjustments where necessary. AU Digital have selected some trends […]
With the end of the year approaching and holidays coming thick and fast, we are nearing the biggest shopping season of the year. The holiday season is the perfect opportunity to capture the attention of potential customers by enhancing your online presence and driving online traffic to your website. In order to take […]
Do you have an online enquiry form on your website? Does your website require passwords, credit card details or any other form of user data? If you do, it is time to update your website’s security. In response to recent security breaches, email hackings and ransomware attacks, Google is working to make users feel more […]
IS YOUR WEBSITE 2017 READY? Here is a handy checklist for your online business Website load time around 5 seconds. Use the pingdom load time test. Remember to select “test from Australia”. Click here to test now. If the load time is slow Google may rank your competitors above you and visitors may be getting […]
In short; no, the highest bidder does not display at the top of the AdWords results. It’s a combination between the highest bidder and the highest quality score. Your quality score is a combination of factors which enable Google to calculate how likely users are to click on your advert. A 1-10 quality score is […]
Some clients call up saying they want a landing page. This means they have heard how important these are to generate business online. We then need to explain what makes a landing page. Any page online can be a page that visitors and potential customers can land on. It could be your homepage, about us […]
When settings up your Google Adwords campaign you need to work out if you want your ads to display on mobile. The basic rule of thumb is that you shouldn’t display on mobile if your website is not responsive (mobile friendly). This means the user experience is bad for people viewing your website on their […]
A big mistake is to jump into your Google Adwords campaign without working out if it’s a good idea or not. Ultimately, are you going to make more money than you invest? Your investment is your monthly Google budget. Every time a person clicks on your ad your budget will be reduced by the maximum value […]
PayPal Security Updates – What Does it all Mean? If you have logged into PayPal recently you will have seen a message about changes required to integrate PayPal as below: This links to an information site here: https://www.paypal-knowledge.com/infocenter/index?page=content&id=FAQ1913 Be aware that if you do not use PayPal at all on your website, then you are […]
Website Maintenance Packages – Why do we need them? Your website is just like a car. It needs regular checkups and maintenance for general wear and tear. Sometimes it even needs to be fixed due to break ins. These break ins may include malware attacks. You need to regularly update your website security by updating […]
Many businesses rely too heavily on one marketing source for new business leads. It’s only until that marketing source dries up you realise all your eggs were in one basket. In today’s ever changing online world there are so many different options available to help grow your business. Taking on a multi-channel approach to your […]
What has worked for SEO in the past now may actually lower your Google rankings for your website. Why ? Since 2011 Google now has regular Algorithm updates. You may have heard of the following SEO terms: Hummingbird Panda Penguin They are Google Algorithm updates which target content, backlinks, design quality and more. On a […]
Are you losing sales because you don’t have a mobile friendly website? More and more people are using their phones or tablets to browse the Internet these days and people are generally impatient when it comes to looking for what they want. Studies show that 30% of people will abandon a purchase if a shopping […]