You may think that building a website isn’t rock science, but if you want something done properly you hire an experienced and skilled professional to help.

A well designed and responsive website shows your business is professional. Besides, there are a few things to consider when building a website from having friendly SEO to an attractive design. Here is a list of essential things you need to consider before building a website.

 

What Type of Website You Need

Think about your business to identify what type of website you’ll need. Some examples of websites to business types are as follow:

* Simple small business – if you have a few services and products but you don’t want to sell online, a simple business website with a few pages will do. The website will work as an online card where users will find out about your business and services offered.

* Basic ecommerce website- if you need to sell services or products online and take payment, you’ll need an ecommerce website. In this case, it’s a more complex website with various features including product/service database, shopping cart, payment gateway or even shipping configuration.

* Custom feature-rich website: depending on your business, you might need to stand out from competitor with a custom design and website-specific features.

 

Domain Name

The domain name is your business address on the internet, it’s what your customers type into the browser to find your business, like audigital.com.au.

First, you need to register the domain name to have the right to use the name for your website. After the period chosen for the domain, you’ll need to renew it at regular intervals. Otherwise, if you don’t want the domain name anymore you can let it expire.

 

Hosting

Web hosting is where you store the content and files of your website. When a client types your website name (domain) in the browser, they’ll be directed to the website files stored on your web hosting server.

A high quality web hosting service helps the website download faster offering a better user experience and making clients more likely to convert. A slow website can harm your ranking on search engines.  Investing in a professional website hosting platform is the best way to ensure you get the best possible search engine ranking.

Do you have doubts about what is the right service for you? AU Digital can help you select the right hosting plan to fit your business.

 

Security

In response to recent security breaches, Google is working to make users feel more secure on the internet. Even if you won’t sell a product from your website, you’ll want to secure it with HTTPS protocol encryption.  Having a SSL certificate on your website improves customer trust by showing that your site is secure, provides website authentication and protects user data.  Being flagged as “not sure” in the browser for Google and Firefox will scare clients away and ruin your Search Engine Ranking.

 

SEO Friendly

Search Engine Optimisation is one of the most important part of web development regardless of the size of your business.  SEO helps to improve a website’s visibility in search engines like Google to potential clients. Without clean and SEO friendly code, your website will lose opportunities.

It is important to keep in mind that SEO is an ongoing process to keep updated with the constant changes in search engine rules.

 

Compatibility

Your website must be able to run in any browser, like Firefox, Chrome or Safari, and also should be supported on a mobile device as well. A study showed that 95% of mobile users use their mobile devices for online search rather than in computer or laptop.

 

Website Maintenance and License Renewal

Your website will need to have licenses renewed and regular technical maintenance to promptly install system and plugins updates. Websites updates seem simple, but be aware that sometimes updates can crash your website and having a support team to deal with this situation is the best option.

And regularly updating your website with fresh content will increase the chances of your website getting a higher ranking in the search engine.

 

Are you ready to increase your online presence in 2020 with an eye-catching website design?

AU Digital is a full service website agency with expertise and experienced web designers and developers to deliver the best support from the website development through maintenance support. Contact us today on 9907 3136.