Portfolio

Business Requirements

• Brand Message: Clearly communicate the company’s unique approach—blending logic and emotion to support emotional healing and stress reduction.
• Service Offering: Showcase available services (e.g., therapy sessions, coaching, workshops, online courses).
• Booking System: Allow users to schedule 1-on-1 sessions, consultations, or join group workshops.
• Emotional Assessment Tools: Interactive quizzes or tools that help users evaluate their emotional state or stress levels.
• Content Hub: Articles, videos, guided meditations, and resources that explain emotional intelligence, cognitive techniques, and mind-body connection.
• Testimonials: Real client stories or anonymized reviews to build trust and social proof.
• Lead Generation: Capture leads through newsletter signup, free resources, or assessment results.
• Community or Support Access: Optional member portal or group access for ongoing support.

Technical Requirements

• CMS Integration: Easy backend for content updates (WordPress CMS).
• Booking & Calendar Integration: Sync with Acuity  booking system.
• E-commerce: Support payment for services, courses, or downloadable content.
• Mobile Responsive Design: Must function beautifully on all devices.
• Secure Client Data Handling: End-to-end encrypted forms, HIPAA/GDPR compliance for sensitive user information.
• Performance Optimisation: Fast-loading pages and smooth navigation.
• Analytics & Tracking: Track user behaviour, resource downloads, and form submissions.

User Experience Requirements

• Calm, Trustworthy Aesthetic: Soft colors, intuitive layout, and emotionally supportive visuals.
• Simple Navigation: Clear paths for different user types (e.g., “I’m feeling overwhelmed”, “I want to learn”, “Book a session”).
• Interactive Tools: Assessments, journaling prompts, or decision trees based on emotional or cognitive needs.
• Inclusive & Accessible Design: Meet WCAG standards for accessibility and be inclusive in tone and imagery.

Platform & Technology

• WordPress

Booking & Payments

• Integrate Acuity for real-time availability and booking.
• Use Stripe, PayPal, or Square for payments.
• Offer free discovery calls or downloadable content as lead magnets.

Interactive Emotional Tools

• Custom quizzes using Typeform or embedded logic-based forms (e.g., “Stress Type Identifier”).

Content Library

• Blog and video archive organized by themes (e.g., anxiety, grief, self-worth).
• Secure members-only area for exclusive guided meditations, downloadable workbooks, or journaling prompts.
• Option to offer digital courses or programs via a custom LMS.

Design & Visual Identity

• Soft, nature-inspired palette with calming typography and open white space.
• Illustrations or animation to visually explain the balance of logic and emotion.
• Include short videos or audio clips from the founder/therapists to create connection.

Trust & Community

• Build a Testimonials Page and “Client Stories” section.

Marketing & Analytics

• Email opt-ins tied to lead magnets
• Blog and social media integration to drive organic traffic.
• Google Analytics, Facebook Pixel, and event tracking to monitor conversions and page performance.