Portfolio

DefibShop

Requirements

Business Requirements
  • Product Showcase: Display a range of defibrillators (AEDs), accessories, and related medical equipment.
  • Sales and Checkout: Secure online store functionality to purchase or lease defibrillators and components.
  • Regulatory Compliance: Ensure site and product information comply with healthcare device regulations (FDA, CE, etc.).
  • Customer Support: Channels for inquiries, warranty registration, and product support.
  • Training & Certification: Provide access to CPR/AED training courses, certifications, and scheduling.
  • Dealer & Distributor Portal: Restricted access area for resellers and partners to manage orders, access bulk pricing, and download marketing assets.
  • Resource Library: Informational content such as manuals, safety guides, videos, FAQs, and case studies.
  • Maintenance & Alerts: Features to help customers manage device maintenance schedules and get service reminders.
Technical Requirements
  • Responsive Design: Optimized for desktops, tablets, and mobile phones.
  • Content Management System (CMS): To manage product content, blogs, compliance documents, and updates.
  • Secure Payment Gateway: Integration with PCI-compliant providers (Stripe, PayPal, Square).
  • Security & Privacy: HTTPS encryption, secure customer data handling, and GDPR compliance.
  • SEO & Performance Optimisation: Fast loading, structured data, and keyword-optimized content.
  • Analytics Integration: Google Analytics, Facebook Pixel, or other tracking tools.
User Experience Requirements
  • Clear Navigation: Intuitive menu structure for products, support, training, and resources.
  • Detailed Product Pages: Images, tech specs, use cases, certifications, comparison charts, and pricing.
  • Accessibility: WCAG-compliant design for accessibility by users with disabilities.
  • Trust Indicators: Testimonials, reviews, certifications, and trust badges.
  • Multi-language Support: If targeting international markets, offer multiple language options.

Solutions

Platform & Stack
  • For fast deployment: Use WordPress with medical product compliance support.
eCommerce & Payment
  • Enable product variants, recurring purchases, and accessories bundling.
  • Integrate Stripe/PayPal with tax calculation, shipping rates, and invoices.
  • Support for B2B quotes or "Request a Quote" for large orders.
Training Module
  • Allow users to register for courses, receive certificates, and track progress.
Support & Maintenance
  • Customers can register devices and receive alerts for pad/battery replacements or firmware updates.
  • Include a maintenance reminder system via email/SMS notifications.
Dealer/Distributor Area
  • Secure login portal with downloadable content, special pricing, and bulk order forms.
  • CRM or ERP integration for order tracking and partner communication.
Compliance & Legal
  • Display regulatory info, certifications, and disclaimers prominently.
  • Implement age and use disclaimers for medical content and eCommerce.
  • Include structured schema for medical devices to improve trust and SEO.
Marketing & Engagement
  • Email capture and newsletter integration Mailchimp
  • Blog or articles section with tips, success stories, and product updates.
Analytics & Optimisation
  • Set up Google Analytics 4, heatmaps  and conversion tracking.
  • Enable A/B testing on product pages or call-to-actions.