Portfolio
Clean Rooms Australia
Requirements
Business Requirements
- Company Introduction: Communicate the company’s expertise in designing and building cleanrooms (e.g., for pharmaceuticals, biotech, semiconductors, etc.).
- Services Overview: Showcase the full range of services (consulting, design, construction, validation, maintenance).
- Industry Focus Pages: Dedicated sections for different sectors (e.g., healthcare, aerospace, electronics).
- Project Portfolio: Case studies with photos, descriptions, client names (if allowed), and outcomes.
- Contact & RFQ (Request for Quote): Lead generation forms tailored to complex B2B inquiries.
- Certifications & Compliance: Highlight ISO standards, FDA compliance, GMP practices, and other credentials.
- Content Marketing: Technical blog or knowledge hub with whitepapers, design guides, and best practices.
- Team & Careers: Company leadership, engineering teams, and current job openings.
Technical Requirements
- CMS Integration: Easy-to-manage system for updating services, content, and media
- Mobile Responsive Design: Seamless experience on all screen sizes.
- High Performance: Fast page load speeds for a professional, frictionless user experience.
- SEO Optimisation: Structured data, meta tags, optimized content for niche B2B search terms.
- Security: SSL encryption, form protection (CAPTCHA), GDPR-compliant cookie notices and privacy policy.
- Analytics: Integration with Google Analytics and conversion tracking for lead forms.
User Experience Requirements
- Clear Navigation: Well-organized menu with services, industries, about, projects, and contact.
- Professional Aesthetic: Clean, modern, and technical visual design to match the precision of the company’s work.
- Engaging Content Layout: Use of diagrams, videos, and technical imagery to illustrate cleanroom features and processes.
- Downloadable Resources: PDFs of brochures, technical sheets, and regulatory documentation.
Solutions
Platform & Technology Stack
- WordPress with Gutenberg for flexible, scalable content management.
Lead Generation Tools
- Build custom RFQ Forms with conditional logic (e.g., "What industry?", "What ISO class?").
- Add downloadable whitepapers and gated content to collect emails.
Project Portfolio & Case Studies
- Create a filterable portfolio module by industry, cleanroom type, or project size.
- Include before/after images, CAD renderings, testimonials, and performance metrics.
Service & Industry Pages
- Dedicated landing pages optimized for each industry with keywords, visuals, and use cases.
- Include schema markup to improve visibility in search engines (e.g., Service, Organization, FAQ).
Compliance & Technical Documentation
- Highlight certifications and compliance visually using icons and downloadable documents.
- Add a document hub with categorised PDFs and specs (optionally gated for lead collection).
Content & SEO
- Set up a blog with topics like cleanroom classification, airflow design, validation protocols, etc.
- Integrate on-page SEO tools for metadata, sitemaps, and keyword optimization.
Visual & Brand Design
- Use clean, white/light color schemes that reinforce the idea of "cleanliness" and precision.
- Incorporate subtle animations, 3D illustrations, or video explainers for design process and technology.
Performance & Analytics
- Implement lazy loading, image compression, and a CDN to ensure fast page load times.
- Set up Google Analytics 4, event tracking (e.g., form submissions), and goal funnels in Google Tag Manager.