Facebook is best for building engaged communities through private groups, in-depth discussions, and exclusive member benefits
X (Twitter) is best for brands that want to join trending conversations, share quick updates, and engage directly with their audience in real-time.
Instagram is best for lifestyle brands that want to showcase aspirational content and build an emotional connection with their audience through high-quality visuals and storytelling.
TikTok is best for trendy, interactive products that can leverage viral challenges, product demos and real-user testimonials to drive rapid brand awareness
LinkedIn is best for professionals and B2B businesses looking to share industry insights, network with decision-makers, and build authority in their field.
LinkedIn + Instagram work best for visual industries—use LinkedIn for professional credibility and Instagram to showcase your creative work and attract clients.
TikTok has the largest market share and it is best for creating viral short videos to reach new audiences. You can also consider Instagram Reels or YouTube Shorts.
Instagram Reels is best for producing high-quality branded content that showcases your products while benefiting from Instagram's built-in shopping features. You can also consider targeting TikTok to repost
YouTube is best for long-form educational content that establishes your expertise through tutorials, product demos, and how-to guides.
YouTube and Facebook Watch are best for entertaining long-form content like vlogs and brand storytelling that builds emotional connections with viewers.
Pinterest is best for inspiring users with DIY ideas and creative projects that drive consistent traffic back to your website.
Instagram Carousels are best for sharing motivational tips and educational content that directs followers to your blog links and website
LinkedIn is best for sharing industry news, Q&As and discussions.
Reddit is best for discussions around social news and the discussion space.