Marketing doesn’t have to cost a fortune to be effective. In fact, some of the most powerful strategies don’t require money at all—just time, creativity, and a bit of hustle. Whether you’re a startup, small business, freelancer, or nonprofit, there are plenty of ways to build visibility without breaking the bank. According to a 2023 […]
What is a “Call to action” button? A “call to action” is a button to get an immediate response from your customer to encourage a sale. This is a quick win for your website. It is normally a phone number or an enquiry / booking link. It is always a bright colour or at least […]
The Holiday Sales season is now here and social media can have an important influence on your customer’s purchase decision or gift ideas. 74% of shoppers make buying decisions based on social media. Setting the right strategy on social media is essential to increase brand awareness, increase engagement and turn online audiences into customers. […]
Don’t invest in increasing your website traffic without ensuring your site can convert traffic to leads. Firstly, you need to focus on the design of your website. Does your site tick all of the design must haves below? Call to action buttons. What do you want the visitor to do? Fill in a form? Call […]
Finally, we made it to the end of 2020! We know it was a tough year, especially for small businesses. But the New Year has started and now it’s the perfect time to start fresh and look forward to new opportunities. It’s important to assess what went right during the last 12 months and what […]
Holiday shopping season is just around the corner and people have started to search online for the perfect gift. November and December are responsible for 30% of an entire year’s sales. As web search and online shopping peaks have already started, the website needs to be all set to make the most out of this holiday […]
The holiday season is one of the most important times of the year for business services and retailers. Business owners may experience a peak in the services by emergency tradesmen or impulsive-driven purchases for retailers. This is the best time to take advantage of Google Ads for fast results and to ensure the business shows […]
The holiday season is upon us and it is time to kick off your holiday marketing campaigns. Get the website ready to deliver a seamless experience and stand out from the competitors. November is becoming one of the most important months for online shopping globally due to introduction of four holidays that influence the Australian […]
When starting a new business, the first to think about is the name of the business, where and how it will operate. And one of the last things to be considered is create a logo which is necessary for visually promoting the business on a website or an ad. Resist the urge to DIY logo […]
Website traffic is an important indicator of business growth. Generating more leads will help to gather audience insight, improve SEO and search engine credibility. As a result, this will increase conversions and attract more customers. There are two effective ways to increase website traffic. One is free which involves search engine optimization, setting up Google […]
Technology has changed over the years and updating a website regularly has many benefits – especially over the long term. First, this is a great way to update customers about business news. Secondly, it improves SEO; websites that are frequently updated with relevant and current content have a higher value on search engines ranking. Whether […]
Over the years, an increasing amount of people look online to find local products and services through search engines like Google, Bing and Yahoo. Customers searching for a nearby business take more notice of listed businesses within search engines that use their geographic location as a ranking factor. Local SEO vs SEO Local SEO […]
If you have a website or an online business the following terms may ring a bell: SEO and Google Ads. They are the top 2 methods to get found when people perform searches in online. Right now, potential customers are searching online for what your business offers. Will your website be found? Why Google […]
Some clients call up asking to have a landing page, as they have heard how important these are to generate business online. But first of all, what is landing page? It is a web page that visitors and potential customers can land on because of an ad, internet search or email marketing campaign which […]
Many businesses rely too heavily on one marketing source for new business leads. It’s only until that marketing source dries up you realise all your eggs were in one basket. In today’s ever changing online world there are so many different options available to help grow your business. Taking on a multi-channel approach to your […]