Portfolio

Business Requirements

• Product Showcase: Display a range of defibrillators (AEDs), accessories, and related medical equipment.
• Sales and Checkout: Secure online store functionality to purchase or lease defibrillators and components.
• Regulatory Compliance: Ensure site and product information comply with healthcare device regulations (FDA, CE, etc.).
• Customer Support: Channels for inquiries, warranty registration, and product support.
• Training & Certification: Provide access to CPR/AED training courses, certifications, and scheduling.
• Dealer & Distributor Portal: Restricted access area for resellers and partners to manage orders, access bulk pricing, and download marketing assets.
• Resource Library: Informational content such as manuals, safety guides, videos, FAQs, and case studies.
• Maintenance & Alerts: Features to help customers manage device maintenance schedules and get service reminders.

Technical Requirements

• Responsive Design: Optimized for desktops, tablets, and mobile phones.
• Content Management System (CMS): To manage product content, blogs, compliance documents, and updates.
• Secure Payment Gateway: Integration with PCI-compliant providers (Stripe, PayPal, Square).
• Security & Privacy: HTTPS encryption, secure customer data handling, and GDPR compliance.
• SEO & Performance Optimisation: Fast loading, structured data, and keyword-optimized content.
• Analytics Integration: Google Analytics, Facebook Pixel, or other tracking tools.

User Experience Requirements

• Clear Navigation: Intuitive menu structure for products, support, training, and resources.
• Detailed Product Pages: Images, tech specs, use cases, certifications, comparison charts, and pricing.
• Accessibility: WCAG-compliant design for accessibility by users with disabilities.
• Trust Indicators: Testimonials, reviews, certifications, and trust badges.
• Multi-language Support: If targeting international markets, offer multiple language options.

Platform & Stack

• For fast deployment: Use WordPress with medical product compliance support.

eCommerce & Payment

• Enable product variants, recurring purchases, and accessories bundling.
• Integrate Stripe/PayPal with tax calculation, shipping rates, and invoices.
• Support for B2B quotes or "Request a Quote" for large orders.

Training Module

• Allow users to register for courses, receive certificates, and track progress.

Support & Maintenance

• Customers can register devices and receive alerts for pad/battery replacements or firmware updates.
• Include a maintenance reminder system via email/SMS notifications.

Dealer/Distributor Area

• Secure login portal with downloadable content, special pricing, and bulk order forms.
• CRM or ERP integration for order tracking and partner communication.

Compliance & Legal

• Display regulatory info, certifications, and disclaimers prominently.
• Implement age and use disclaimers for medical content and eCommerce.
• Include structured schema for medical devices to improve trust and SEO.

Marketing & Engagement

• Email capture and newsletter integration Mailchimp
• Blog or articles section with tips, success stories, and product updates.

Analytics & Optimisation

• Set up Google Analytics 4, heatmaps  and conversion tracking.
• Enable A/B testing on product pages or call-to-actions.